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Zoover

Spreading the word cross Europe

Projects

Zoover is the largest independent travel website in Europe. Zoover offers free access to all visitors and features reviews and opinions of hotels and destinations. For travellers by travellers.

Zoover is a community for travel enthusiasts with 5 000 000 regular visitors. It lets its users rate travel destinations, hotels and restaurants. Zoover also lets the user share photos, videos and much more.

To promote Zoover to advertisers and further expand its community Zoover sleeked to market its service online and in day press.

As creative director along with copy righter Jessica Lehrer a simple but brilliant concept was developed. A concept grounded in the fact that you don’t know what you will reach one you come to your vacation destination. Neither can you trust your travel agent or the hotel itself, since they are bias. You can trust your fellow travellers as they have the same agenda as you; to get the correct information before deciding on a hotel or destination.

The concept relies on photography that can be found on Flickr or cheap image banks – which made it possible to use a high number of executions. Later the images could also come from the community members themselves.

The campaign was translated into fifteen languages.

Let's Dance

Contact

+46 (0)702 33 22 38

per@osbeck.tv
www.osbeck.tv

Osbeck Interact
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647 30 Mariefred