Peak Performace / Ad&d

To promote Peak Performance’s top of the line performance wear, Black Light, agency Ad&d assigned Per to create a concept, and design, matching the performance wear.

All garments was shot in a studio using the same mountain guides that helped design the products as models.

The whole product line could be viewed as they would be used, inside out, layered on the models. Innovative features and important details could be zoomed and where highlighted with descriptive texts and illustrations.

The guides where featured along with photo galleries, interviews and the possibility to book them as your personal guide to your next adventure.