Some of these concepts was produced. Others are awaiting budgets. Some will never see the light of day.
Above is a concept that got live. The user “cleans out” his/her closet. The closet, in form of small brochure, is at first is filled to the brim with unused garments, on the following spread the cleaned up closet only contains the essentials.
Other campaigns that became reality was an print and online version of a luggage containing, in the print version, cut out clothes in a paper trunk. An online Valentine Love Machine for anonymous love messages.
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