Let's Dance, TV4 / Brokendoll

After a huge success with the campaign for Robinson (Survivor) for TV4 Brokendoll once again won a TV4 pitch. This time to promote Let’s Dance.

To show the evolution the stars undergo during the series Brokendoll developed the concept “Följ förvandlignen” “Follow the transformation”.

To illustrate this the stars develop wings in the final shots of the promos on air and on line. In the print versions the stars are shown in all their glory, wings spread out.

The campaign ran on air (40s spots), outdoor (Cross Sweden) and online (Banners on several major news sites and take over on TV.nu) for two weeks early 2010.