Houdini Sportswear

Houdini Sportswear has been producing technologically cutting edge sportswear since the late nineties. After new management was put in place after the millennia shift, design became a prime driving force and focus for the brand.

Clean, sharp design in combination with the best materials available in combination with provocative colors provided a growing ground for something new in the industry.

Shortly after the new management was established Per was commissioned to work with Houdini. Today he have been involved in most things leaving the Houdini production line. Everything from graphic identity, photo style, catalogues, website and packaging to the clothes themselves shows signs of his work.

Houdini has through our work been provided with a unique identity that will travel the world with ease. Simple and clean, but still with an uniqueness that sets Houdini apart from any competitor.

Online we have created a clean designed website featuring their entire catalogue of clothes. We also use the website to promote their sponsored athletes, The Houdini Friends, news and retailers. Monthly newsletters and activities also drive regular traffic to the site.